Once magazine is stored in the bookshelf with the title being displayed, it is hard to remember what contents it has. We recognized that it is actually image on the front cover, which reminds us of the contents.

From this experience, we re-thought about a way of storing magazines. Ladd enables users to hook magazines on an aluminum frames with the front cover being beautifully displayed.

Many existing magazine stands have round bars on which magazines are hung. The shape of the cross section was improved from the round shape to the original rugby-ball shape, reducing damage to magazines from spreading. To accommodate monthly magazines, one line of the bar can accommodate 12 volumes. Rubber feet on the bonding plane to the floor and wall prevent falling due to the load. As the main unit is set against the wall, it has higher storability per installation area than existing magazine stands.

2007　Good Design Award